I have found that the initial audit work for a new client seems to take more time and effort than the work to keep them.  An initial audit can take up to 50-75 hours and involve numerous tools to extract all the information necessary to do a satisfactory job.  I’m not talking about just an […]

Every job has its own special toolbox to get the job done from carpenters, plumbers and electricians.  The need for a specialized toolbox includes the SEO/SEM business.  Today there are a world of tools available to the SEO/SEM professional to do their work.  We all have our favorite tools to use that meet our requirements […]

One of the things always mentioned when discussed how to improve a website and its search engine ranking is to do a website competitive analysis. I have been doing for some time but when I think back on my early days I realized that this was a skill that that took time to develop. It’s […]

The question of whether to handle the SEO/SEM for a business website in-house or pay to out-source it is one that all businesses face at some time. The importance of having a website that is easily found on search engines is something we are all aware of but having the expertise on your staff to […]