Social Media Marketing

Social media marketing is no longer simply an option for businesses—it’s mandatory in order to remain competitive. Social media marketing is an important element that contributes to your overall Internet marketing.  However, most small to mid-sized businesses lack the knowledge and staff needed to create and manage an effective social media strategy. That’s where we can help!

Our Approach to Social Media Marketing

Why Social Media Marketing Matters

Social media provides an economical and highly effective way for any business to connect with their customers, build their brand, manage their online reputation and drive new leads.

Social media marketing is about engaging your customers and building trust. Use social media to listen to their concerns and needs, providing them with a forum for ongoing engagement and a dialog. That interaction include videos, blog posts, social posts, articles and other information related to your specific industry or area of expertise.

As the name implies, it is a “social” activity. It requires that you continually engage with your customers and prospects—usually on a variety of social media platforms.

Keys to Successful Social Media Marketing

1. Identify your social media marketing goals as they relate to your overall online marketing strategy
2. Devise a well thought out strategy for achieving those goals
3. Create and integrate the appropriate social media platforms with your existing online assets
4. Coordinate your social media activities with your broader online marketing objectives
5. Develop a content calendar
6. Create effective advertising campaigns
7. Devote the necessary time and effort on a regular basis to achieve your goals
8. Monitor your results over time and adjust your efforts accordingly, in order to maximize the benefits

As more businesses engage in social media marketing, we recommend that all of our clients include social elements within their overall online marketing portfolio in order to remain competitive.

No Cookie Cutter Solutions

No reputable doctor would prescribe a treatment before examining and making a diagnosis. Likewise, there’s no way to know exactly which social media marketing tactics will work for your business without first assessing your current situation, and discussing your specific goals.  That’s why we don’t offer pre-packaged solutions. Instead we prefer to uniquely address your specific social media marketing needs.

Available Social Media Marketing Services from Advance Web Promotions

• Develop a comprehensive social media marketing strategy and associated tactics
• Set up your company blog, the ideal source of content for a social media campaign that builds traffic to your website
• Launch and optimize your company’s social media networks such as Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram
• Manage copywriting, content creation for social posts, optimization and distribution
• Handle follower engagement for commenting and responding to inquiries
• Foster community growth by liking, sharing and commenting on other business posts and pages
• Ads are a must for social marketing growth: Create geo-targeted, interest-targeted and re-targeted social media advertising campaigns
• Produce illustrative videos. Videos are now higher on the social algorithm and can help improve reach. Illustrative videos can also be used for ads.
• Produce onsite Livestream and Instagram videos
• Create and run promotions such as contests, coupons, sales, and more
• Provide onsite in-house staff training for any of the above actions
• Furnish ongoing monthly reporting, monitoring and consulting

What’s the next step?

Call us today at 817-545-1188 to discuss how we can help your business use social media to support your broader online marketing efforts.